For centuries now, naturally brewed soy sauce has been used to season Asian cuisine, predominantly in Japan. Kikkoman Naturally Brewed Soy Sauce today enhances the flavour of foods in many different countries - from the Mediterranean to Scandinavia and Asia to America. It is no coincidence that Kikkoman is the world soy sauce market leader. And it’s one of the most famous logos in the world.
Developed with care
Every Kikkoman bottle features the famous black Kikkoman logo. In 2008 an additional orange-coloured logo was introduced. Orange is a warm colour that reminds us of the sun or flames, and it represents “good health”, “youthful freshness” and “vitality”. The new logo and its colour are special because the colour orange also has appetite-stimulating properties.
The iconic Designer-Bottle, developed by Kenji Ekuan, also helped to make Kikkoman an outstanding and unmistakable brand. This shape is unique and recognizable the world over.
Beautiful and clever: an iconic design classic