Brand & Logo

Brand & logo

Kikkoman is one of only a few genuine soy sauce brands. It is known and appreciated by people all over the world for its quality. For centuries now, Kikkoman Naturally Brewed Soy Sauce has been used to season Asian cuisine, predominantly in Japan. Kikkoman Soy Sauce today enhances the flavour of foods in many different countries – from the Mediterranean to Scandinavia and Asia to America. It is no coincidence that Kikkoman is the world soy sauce market leader.

It's all in the name

The name Kikkoman has a special meaning, like many Japanese names. "Kikko" means turtle shell in Japanese and "man" means 10,000. According to Japanese legend, turtles live to be 10,000 years old and are symbolic of happiness, success and longevity. These are also things a company hopes for, which is why the name Kikkoman and the logo were developed many, many years ago. The characteristic hexagon consists of a symbolic turtle shell and the Japanese kanji character for the number 10,000, uniting “tradition” and “innovation”.

A vital and fresh company logo

Every Kikkoman bottle features the famous black Kikkoman logo. In 2008 an additional orange-coloured logo was introduced. Orange is a warm colour that reminds us of the sun or flames, and it represents “good health”, “youthful freshness” and “vitality”. The new logo and its colour are special because the colour orange also has appetite-stimulating properties.